Digital Covers for GoodNotes App Back to School Campaign.
Client :
GoodNotes
Graphic
Illustration
Research
GoodNotes is a note-taking app beloved by students, digital planners, notetakers all over the world.
Due to the increase demand for note book covers, this Project is to design digital covers for their Shop in-app launched as Premium Stationaries in Back to School Promotion.
Idea 1 : COLLAGE!
referencing culture on teens making their collage cover on computers and phones
stickers in various style & subjects allow for mix & match!
Originally, collage are more likely to be used on personal themes. However, considering note-taking in school might be something unitary, allowing some creation out of daily study seems like an exciting bonus!
subject like Medicine/Biology, something with lab
subject more on Engineering/Computer science, more related to constructing something
Style 2 : For diary, daily planner, and general-purpose use.
I have an opposite approach for this type notebooks, I would like users to explore what’s inside their minds and create more content rather than spending time mix and match on the covers, because for general usage, the content are usually more diverse and in free style already. Creating a sets of elements for fixed themes hope to let users feel more welcome to express promptly in a particular aspect. :)